Best privacy-compliant analytics tools for 2026

In today’s digital landscape, privacy-first analytics has become a must. With GDPR, CCPA, and other privacy regulations in place, businesses need tools that provide deep insights without compromising user data.

How to Choose the Right Privacy-Focused Analytics Tool

When picking an analytics platform, consider:

1. Data Privacy & Compliance: Ensure the tool is GDPR/CCPA compliant.
2. Hosting Preferences: EU-hosted, global cloud, or self-hosted.
3. Data Control: Decide whether you need full warehouse access or minimal anonymous metrics.
4. Use Case: Web traffic vs. product usage vs. app analytics.
5. Technical Requirements: Open-source vs. managed services, integration with existing infrastructure.

Detailed Descriptions with Target Audiences

Mitzu

Mitzu is the leading data warehouse-native analytics platform designed for companies handling large volumes of product, app and web data. Unlike traditional analytics tools, Mitzu keeps all event data inside your own warehouse (BigQuery, Snowflake, Redshift, Databricks, Clickhouse, etc..), giving you complete control over sensitive information.

Key Features:

• Advanced segmentation, cohort analysis, retention, user journey and funnel tracking
• Real-time dashboards for user behavior insights - self-service analytics
• Full GDPR and CCPA compliance
• Audit logs and granular access control, full data ownership

Who It’s For:

• Large SaaS companies, e-commerce platforms, and enterprises
• Teams needing secure, privacy-focused analytics with complex datasets
• Organizations that want to integrate analytics directly into their data warehouse

Plausible

Plausible is an open-source web analytics tool that prioritizes privacy and simplicity. Hosted in the EU or self-hosted, Plausible collects no personal data and anonymizes event data after 24 hours. Its cookie-free approach means you can analyze traffic without showing cookie banners.

Key Features:

• Simple website analytics and SEO insights
• Tracks page views, referrers, device types, and top pages
• Fully GDPR and ePrivacy compliant
• Easy setup and lightweight dashboard

Who It’s For:

• Small to medium websites, blogs, and SaaS startups
• Teams looking for privacy-friendly website analytics
• EU-based companies avoiding third-party trackers

Umami

Umami is a self-hosted, open-source analytics platform designed for developers and privacy-conscious website owners. It collects minimal data by default, avoids cookies, and tracks events like clicks, conversions, and page visits.

Key Features:

• Easy self-hosting and full data ownership
• Lightweight, privacy-first analytics dashboard
• GDPR and CCPA compliant
• Event tracking and basic insights

Who It’s For:

• Small to medium businesses
• Engineers and marketing teams wanting full control over analytics data
• Companies prioritizing privacy and self-hosting

Vercel Web Analytics

Vercel’s analytics platform is designed for developers and product teams using the Vercel hosting ecosystem. It collects only anonymous, aggregated data, making it fully GDPR and CCPA compliant.

Key Features:

• Tracks site performance, visitor engagement, and traffic trends
• No personal data collected
• Seamless integration with Vercel projects
• Lightweight and easy-to-use analytics dashboard

Who It’s For:

• SaaS startups and modern web teams using Vercel
• Developers who want privacy-compliant metrics
• Teams seeking lightweight, anonymous analytics

TelemetryDeck

TelemetryDeck is a privacy-focused app analytics platform for mobile, desktop, and web applications. Using an open-source SDK, it collects minimal anonymized data, no IPs, and no personal identifiers. Hosted in EU cloud environments, it provides behavioral insights and product usage analytics without compromising privacy.

Key Features:

• Open-source SDK for easy integration
• Fully anonymized and privacy-first analytics
• GDPR and CCPA compliance
• Minimal data footprint with actionable insights

Who It’s For:

• App developers, product teams, and SaaS companies
• Teams that need privacy-compliant product analytics
• Organizations preferring open-source, minimal-data analytics tools

Conclusion

Choosing a privacy-focused analytics tool ensures GDPR and CCPA compliance, protects user data, and delivers actionable insights. The best softwares for this are Mitzu, Plausible, Umami, Vercel, and TelemetryDeck each offer unique features for web, app, and product analytics. Select the one that fits your data control needs, hosting preferences, and use case.