Ask, ask why, then dig deeper.
AI analytics
- Quick question
How many orders yesterday?
1,840-24%
- Why
Why are they down?
Android
-31%iOS
-2%Web
-1% - Deep dive
Dig deeper. What broke?
Release 4.2 broke the Android payment step
One platform for all your analytics, onSnowflake
Product analytics, BI and experimentation on your data warehouse. Your data team governs the metrics and access once, and every team and AI agent works from the same trusted numbers.
No credit card requiredConnect your warehouse in minutes
A four-turn conversation with the Mitzu agent about the Android app converting worse than iOS. It narrows the gap down to the payment step, then to app version 4.2, then to Google Pay, and concludes that Android 4.2 broke Google Pay at checkout.
Trusted by leading companies worldwide
Understand what drives your business top to bottom.
Follow any KPI down to the user journey behind it: the step where customers leave, and why.
- 01BI
Spot the change
An agent watches your topline metrics and flags when one moves.
Daily revenue, last 14 days
$21.4k-31% on Tue Oct 7InvestigateAlertRevenue fell 31% on Tuesday, sent at 09:00 - 02PRODUCT
Follow the user journey
See the exact step where customers leave.
Android buyer journey
Tue Oct 7, from cart
- 03PRODUCT
Find what drives it
Break it down by platform, campaign or segment to find the cause.
Checkout conversion, by platform
Tue Oct 7 vs the week before
Android
after v4.2
-31%iOS
-2%Web
-1%Root cause
Android users failed at the payment step after release 4.2, until the 4.2.1 hotfix.
Every feature you need in one place to unlock business growth.
Ask the agent or build it by clicking. Every analysis runs on the same definitions.
See the paths users take, and where they leave.
Funnels and journeys
First touchProductOutcome
Search
Email
Paid social
Viewed
Bounced
Order
Left
See which cohorts come back.
Retention and cohorts
% of each cohort still active
Signed upW0W1W2W3W4W5W6
Aug 182,310 users100513630272524
Aug 252,050 users1005035292625
Sep 12,180 users10052373128
Sep 82,260 users100685549
Sep 152,240 users1007057
Sep 222,200 users10071
Know when a winner is real.
Experimentation
+4.2%
Significant win0+10%
One page
12.61%
Three steps
12.10%
Agents watch your KPIs and email the team.
Autonomous agents
Mon to Fri, 09:00RevenueOrdersOrder valueCheckout
Mitzu agent · 09:04
Checkout conversion fell 9% week over week
Define trusted metrics once, on your own tables. Let your teams self-serve them.
Warehouse metrics
Net revenueOrdersOrder valueGross margin
fct_ordersdim_customers
dim_products
dim_channels
KPI dashboards anyone can build.
Dashboards
Revenue
$148k+6.2%
Active customers
21,480+3.4%
Orders
2,310-1.1%
W33W34W35W36W37W38W39W40
Dashboards, insights, agent chats and alerts live in one shared space, so your teams can reuse all work, without any duplication.
AI answers governed by your data team.
Your data team models the data with the tools it already runs. Everyone else self-serves on top, with AI or by clicking.
- 01
Your data team owns the models
In dbt, Dataform or Airflow, as today.
Owned by your data team
- dbt
Dataform- Airflow
Dagster- Airbyte
- Prefect
fct_ordersdim_usersrevenue_daily - 02
Everyone asks the AI
Answers use certified metrics only.
Ask Mitzu
Which plan converts best from trial?
Pro
31%Team
24%Starter
12%Certified metric: trial_conversion
- 03
Trusted BI reports alongside product analytics insights
Revenue and KPIs next to funnels and retention.
Weekly business review
BIRevenue
$412K
+8% WoW
BIWeekly revenue
PRODUCTSignup funnel
PRODUCTRetention
One dashboard, on the same certified models
Run Mitzu inside your own AWS cloud with your own AI key.
Mitzu fits inside your perimeter: your warehouse, your AWS account, your AI.
Your teams
SSOYour AWS account
Mitzu
SQLAggregates only
Your warehouse
Your key
- Anthropic API
- OpenRouter
- Amazon Bedrock
- Your gateway
No data leaves your cloud
Warehouse-native
Queries run in your warehouse. Only aggregates come back; raw data never leaves.
Self-hosted on AWS
Launch from AWS Marketplace into your own account. Nothing calls back to Mitzu.
Bring your own AI
Use your own Anthropic key, or your own gateway and key: OpenRouter, Amazon Bedrock and more.
The same trusted answers, wherever your teams ask.
No new tool to learn, and no warehouse access needed.
In Mitzu
Ask the agent or explore any metric.
Ask Mitzu
First orders by channel?
Organic
4,820
Paid social
3,140
2,260
Partners
980
In your AI assistant
Claude, ChatGPT, Cursor or Copilot, through MCP.
- Claude
- ChatGPT
- Cursor
- Copilot
MCP
Mitzu
run_analytics_agentgoverned
In Slack
Mention @mitzu and the answer lands in the thread.
growth
@mitzu why did signups drop?
Paid social
-41%
Organic
-1%
+2%
View in Mitzu
See what Mitzu replaces
Four tools, four sets of definitions and four bills become one platform on your warehouse.
One platform on your warehouse
- KPI dashboards and reports
- A/B test results, with lift and significance
- Funnels, retention and user journeys
- Website, campaign and conversion analytics
- An agent that answers across all of it
One set of definitions, one bill, and nothing copied out of your warehouse.
Instead of
BI tools
Tableau
Power BI
Looker
Metabase
Instead of
Experiment analysis
Optimizely
LaunchDarkly
Keep your tool for assigning variants; Mitzu analyses the results.
Instead of
Product analytics
Amplitude
Heap
PostHog
Instead of
Web analytics
Google Analytics
Adobe Analytics
Matomo
Plausible
What data teams say about Mitzu
“…eliminating the analytics bottleneck. Our engineering team no longer gets flooded with ad-hoc SQL requests - everyone can self-serve with confidence.”
Oliy Barret
CTO at Rythm
“…all events are centralized, allowing teams to easily access data, resolve disagreements with charts, and share live data links for clarity.”
Dora Szabo, PhD
Data Lead at Shapr3D
“…our business teams see the same interface, but under the hood, everything is more powerful and easier to maintain.”
Paavo Keisanen
Data Architect at Suunto
“The onboarding funnel improved by 30%, and ad hoc reporting is 50% faster…”
Tamás Kocsis
Director of Product Management at Colossyan
Frequently asked questions
Let your teams unlock insights in your warehouse.
Start free on your warehouse, or book a demo and we'll show it on your data.