Analyze web analytics you’ll trust

Single line of code unlocks automated insights, heatmaps, A/B testing, and personalized experiences. Take your web analytics to the next level and move past GA4.

No Sales calls · No credit card needed
Self-Service BI solution with Mitzu.io
web analytics

Google Analytics alternative

Simple setup to start collecting real-time data

In just minutes, access key web performance metrics with default events, including page views, sessions, clicks, traffic, conversions, and more.

Effortless web analytics tracking

Full-funnel visibility to track user behavior, acquisition, and conversion across channels, linking key metrics like page views, bounce rate, and sessions.

Optimize your campaigns for growth

Understand how your campaigns drive growth by categorizing UTMs, using multi-touch attribution, and tracking ad spend ROI through integrations.

Experiment

Increase conversions with simplicity

Boost website conversions through A/B testing with real-time insights, unified analytics, split URL testing, and adaptive experimentation for personalized experiences.

User journey

Understand how users interact with your product

Mitzu helps you map user journeys, spot friction points, and uncover hidden opportunities to turn behavior into product impact.

Mitzu.io embedded dashboards

Trusted by companies worldwide

How to get started?

Collect data

Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.

Setup Mitzu

Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.

Start making better decisions faster

Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.