Analyze web analytics you’ll trust
Single line of code unlocks automated insights, heatmaps, A/B testing, and personalized experiences. Take your web analytics to the next level and move past GA4.

Google Analytics alternative
Simple setup to start collecting real-time data
In just minutes, access key web performance metrics with default events, including page views, sessions, clicks, traffic, conversions, and more.
Effortless web analytics tracking
Full-funnel visibility to track user behavior, acquisition, and conversion across channels, linking key metrics like page views, bounce rate, and sessions.
Optimize your campaigns for growth
Understand how your campaigns drive growth by categorizing UTMs, using multi-touch attribution, and tracking ad spend ROI through integrations.

Increase conversions with simplicity
Boost website conversions through A/B testing with real-time insights, unified analytics, split URL testing, and adaptive experimentation for personalized experiences.
Understand how users interact with your product
Mitzu helps you map user journeys, spot friction points, and uncover hidden opportunities to turn behavior into product impact.

Analyze customer trends
Try out an example