Funnel
Funnels analyze user actions on large datasets and event sequences within a set time window, revealing drop-off points, top converting segments, and key journey stages.

Why funnels?
Understand user drop-off
Mitzu helps identify user drop-off points to guide data-driven product decisions and prioritize improvements.
Find best converting segments
Segment funnels by user or event properties to uncover why some users convert better or worse.
Measure time to convert
Track not just conversion rates but also how long most users take to convert, gaining key insights to optimize conversion speed and improve user flow.

Marketing teams
Help your marketing team optimize campaigns in real time using insights from large datasets to focus resources on driving growth and retention.
Product teams
Give product teams direct access to deep insights on user interactions-from discovery to loyal use-using funnel analytics that guide which features to add or remove.


Sales and customer success
Empower sales and customer success teams to spot leads, analyze the customer journey, remove bottlenecks, and boost satisfaction and retention
Try out an example
Warehouse-native product and marketing analytics

SQL based funnels
Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application.
Mitzu's SQL generation engine creates optimal queries based on your application inputs. This way, you can be sure that you always see the most up-to-date data while we can keep your cost low.
Missing a feature or metric?
You are welcome to contribute your feature requests to our roadmap. We also appreciate your feedback.
How to get started?
Collect data
Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.
Setup Mitzu
Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.
Start making better decisions faster
Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.