5 Best Analytics Tools for Gaming Companies in 2025

Gaming analytics are mission-critical for games. Whether you're tracking player retention, tuning your monetization flows, or just trying to understand why players churn, having the right analytics platform in place makes all the difference.

Here’s a breakdown of the top 5 product analytics tools for gaming studios in 2025. What they offer, what they cost, and who they’re best for.

1. GameAnalytics

Overview:

A long-standing favorite among mobile and indie developers, GameAnalytics offers a plug-and-play analytics solution built specifically for games. With broad SDK support and low entry costs, it's a powerful choice for studios focused on rapid deployment and clear retention insights.

Key Features:

• Prebuilt dashboards for retention, progression, monetization, and funnels
• Real-time player segmentation and event-based tracking
• Ad monetization tracking and benchmarking via GameIntel
• Custom KPIs and dashboards
• Integration with major ad networks and attribution platforms

Pricing:

Best For:

Ideal for indie and mid-sized mobile studios with limited in-house data resources seeking rapid implementation and minimal technical setup.

2. Mitzu.io

Overview:

Mitzu is a modern, warehouse-native analytics platform that connects directly to your data warehouse(like Snowflake, BigQuery, or Redshift). No data movement. No event limits. Full control.

Key Features:

• Warehouse-native platform that connects directly to your data warehouse (BigQuery, Snowflake, Redshift, etc.), with no vendor lock-in
• Real-time analytics for tracking player behavior, churn, and lifetime value as it happens
• Built-in predictive models including churn risk, LTV forecasting, and conversion probability
• Advanced segmentation capabilities to target players by behavior, spend level, lifecycle stage, and more
• Self-service BI that empowers non-technical users to build custom dashboards without writing SQL
• Full data governance and compliance, giving your team complete control over where and how data is stored and processed

Pricing:

Best For:

Companies with large player bases, existing data warehouses, or those seeking to democratize analytics across teams.

3. Unity Analytics

Overview:

If you're developing in Unity, this tool gives you instant access to gameplay data without the need for third-party SDKs. It's ideal for rapid iteration and testing.

Key Features:

• Built into Unity with no need for additional SDKs or external tools
• Real-time dashboards for tracking player progression, retention, monetization, and more
• Supports custom events to monitor and analyze specific gameplay behaviors
• Seamless integration with Unity Ads and in-app purchases for monetization insights
• Includes Remote Config and A/B testing features directly within the Unity ecosystem

Pricing:

Best For:

Studios developing games in Unity who want an integrated analytics solution.

4. Google Analytics for Firebase

Overview:

Part of Firebase, this is a solid pick if you're building for mobile or web and want scalable, cloud-native analytics that integrates tightly with Google Ads, Crashlytics, and BigQuery.

Key Features:

• Offers real-time data tracking across both mobile and web platforms
• Supports up to 500 custom event types with flexible parameterization
• Enables audience segmentation and lifecycle-based targeting
• Seamlessly integrates with other Google tools like BigQuery, Firebase Cloud Messaging, and Google Ads
• Provides automatic user property tracking with minimal configuration
• Ideal for teams already using the Google Cloud Platform or Firebase backend services

Pricing:

Free tier (Spark); pay-as-you-go for advanced usage (Blaze).

Best For:

Companies needing scalable, cross-platform analytics with Google ecosystem integration.

5. Mixpanel

Overview

Mixpanel lets gaming teams track player behavior in real time, helping them improve gameplay, boost engagement, and increase revenue.

Pricing

Mixpanel pricing is structured around usage and features.

Key Features

• Event tracking and funnel analysis: See how players move through levels, tutorials, and in-game purchases.
• Cohort and retention reports: Group players by behavior and see how long they stick around.
• User segmentation and targeting: Send tailored messages or offers based on how players engage with the game.
• A/B testing and messaging tools: Test different game features or layouts to see what performs best.
• Cross-platform analytics: Track player activity across mobile, web, and console.
• Easy access to data: Teams can explore insights without needing to write code.

Best Use

Great for gaming teams that want quick, clear insights to improve the player experience and boost retention and monetization.

Conclusion

Choosing the right analytics tool can have a major impact on how your game performs, from retention and monetization to the overall player experience. Whether you're a small indie team or a large studio with complex data needs, there's a platform in this list that fits. Focus on what matters most to your team, whether it's speed, depth, flexibility, or integration, and let that guide your decision. With the right analytics in place, you're not just tracking your game's success.

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