5 Best Analytics Tools for Gaming Companies in 2025

Gaming analytics are mission-critical for games. Whether you're tracking player retention, tuning your monetization flows, or just trying to understand why players churn, having the right analytics platform in place makes all the difference.

Here’s a breakdown of the top 5 product analytics tools for gaming studios in 2025. What they offer, what they cost, and who they’re best for.

1. GameAnalytics

Overview:

A long-standing favorite among mobile and indie developers, GameAnalytics offers a plug-and-play analytics solution built specifically for games. With broad SDK support and low entry costs, it's a powerful choice for studios focused on rapid deployment and clear retention insights.

Key Features:

• Prebuilt dashboards for retention, progression, monetization, and funnels
• Real-time player segmentation and event-based tracking
• Ad monetization tracking and benchmarking via GameIntel
• Custom KPIs and dashboards
• Integration with major ad networks and attribution platforms

Pricing:

Free for up to 2 million MAUs; Pro plan starts at $299/month, with usage-based fees for higher volumes.

Best For:

Ideal for indie and mid-sized mobile studios with limited in-house data resources seeking rapid implementation and minimal technical setup.

2. Mitzu.io

Overview:

Mitzu is a modern, warehouse-native analytics platform that connects directly to your data warehouse(like Snowflake, BigQuery, or Redshift). No data movement. No event limits. Full control.

Key Features:

• Warehouse-native platform that connects directly to your data warehouse (BigQuery, Snowflake, Redshift, etc.), with no vendor lock-in
• Real-time analytics for tracking player behavior, churn, and lifetime value as it happens
• Built-in predictive models including churn risk, LTV forecasting, and conversion probability
• Advanced segmentation capabilities to target players by behavior, spend level, lifecycle stage, and more
• Self-service BI that empowers non-technical users to build custom dashboards without writing SQL
• Full data governance and compliance, giving your team complete control over where and how data is stored and processed

Pricing:

Transparent seat-based pricing (e.g., ~$12K/year for 10 managers), with no extra cost for more events or users; total cost (including data warehousing) is typically 80% lower than traditional solutions.

Best For:

Companies with large player bases, existing data warehouses, or those seeking to democratize analytics across teams.

3. Unity Analytics

Overview:

If you're developing in Unity, this tool gives you instant access to gameplay data without the need for third-party SDKs. It's ideal for rapid iteration and testing.

Key Features:

• Built into Unity with no need for additional SDKs or external tools
• Real-time dashboards for tracking player progression, retention, monetization, and more
• Supports custom events to monitor and analyze specific gameplay behaviors
• Seamless integration with Unity Ads and in-app purchases for monetization insights
• Includes Remote Config and A/B testing features directly within the Unity ecosystem

Pricing:

Available for free, with premium options offering advanced features.

Best For:

Studios developing games in Unity who want an integrated analytics solution.

4. Google Analytics for Firebase

Overview:

Part of Firebase, this is a solid pick if you're building for mobile or web and want scalable, cloud-native analytics that integrates tightly with Google Ads, Crashlytics, and BigQuery.

Key Features:

• Offers real-time data tracking across both mobile and web platforms
• Supports up to 500 custom event types with flexible parameterization
• Enables audience segmentation and lifecycle-based targeting
• Seamlessly integrates with other Google tools like BigQuery, Firebase Cloud Messaging, and Google Ads
• Provides automatic user property tracking with minimal configuration
• Ideal for teams already using the Google Cloud Platform or Firebase backend services

Pricing:

Free tier (Spark); pay-as-you-go for advanced usage (Blaze).

Best For:

Companies needing scalable, cross-platform analytics with Google ecosystem integration.

5. Flurry Analytics

Overview:

Flurry is a simple, mobile-first analytics tool with no cost and no limits. It’s great for MVPs, small games, or solo developers who just want to track what works.

Key Features:

• Completely free with no usage caps or licensing fees
• Provides real-time analytics and user behavior tracking across iOS and Android
• Supports custom events and user segmentation with an intuitive interface
• Delivers insights on demographics, devices, sessions, and retention
• Easy to implement with SDKs for major platforms
• Requires no data infrastructure or setup, making it perfect for smaller teams or MVPs

Pricing

Completely free.

Best For:

Indie and mobile developers looking for a free, lightweight solution for user insights.

Conclusion

In this comparison of top game analytics tools, we cover GameAnalytics, Mitzu.io, Unity Analytics, Google Analytics for Firebase, and Flurry Analytics, each tailored for different needs. GameAnalytics is best for indie and mobile studios seeking free, scalable analytics; Mitzu.io stands out for large teams with mature data infrastructures needing advanced predictive models; Unity Analytics is ideal for Unity-based developers looking for seamless integration; Google Analytics for Firebase excels for teams needing cross-platform support and deep integration with Google tools; and Flurry Analytics is perfect for small teams or MVPs seeking a lightweight, no-cost solution.

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