Segmentation
Mitzu lets you segment large datasets by shared traits, quickly and directly on top of your data warehouse.

Why segmentation?
Drive user engagement
Understand how users engage with your product and identify which features need more attention.
Optimize user categorization
Quickly categorize users by behavior for deep analysis of every segment from newcomers to power users in large datasets,
Build comprehensive user stories
Use warehouse-native product analytics to build user stories that drive strategic decisions across your organization.

Software as a Service (SaaS)
Our solution segments users by engagement and behavior in large datasets, improving marketing and product development for better retention.
E-commerce and marketplaces
Warehouse-native product analytics to segment customers by purchase history, browsing behavior, and demographics, boosting conversions and driving sales growth.


Transactional business
Segmenting users by transaction data helps personalize communication, improve service, and offer targeted rewards, optimizing the customer journey and streamlining transactions.
Warehouse-native product analytics

SQL-based segmentation
Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application. Mitzu's SQL generation engine creates optimal queries based on your application inputs. This way, you can be sure that you always see the most up-to-date data while we can keep your cost low.
Missing a feature or metric?
You are welcome to contribute your feature requests to our roadmap. We also appreciate your feedback.
How to get started?
Collect data
Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.
Setup Mitzu
Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.
Start making better decisions faster
Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.