Segmentation

Mitzu lets you segment large datasets by shared traits, quickly and directly on top of your data warehouse.

No Sales calls · No credit card needed
Warehouse-Native Advanced Segmentation with Mitzu.io

Why segmentation?

Drive user engagement

Understand how users engage with your product and identify which features need more attention.

Optimize user categorization

Quickly categorize users by behavior for deep analysis of every segment from newcomers to power users in large datasets,

Build comprehensive user stories

Use warehouse-native product analytics to build user stories that drive strategic decisions across your organization.

Warehouse-Native Advanced Segmentation with Mitzu.io
BUSINESS USE CASE

Software as a Service (SaaS)

Our solution segments users by engagement and behavior in large datasets, improving marketing and product development for better retention.

Business use case

E-commerce and marketplaces

Warehouse-native product analytics to segment customers by purchase history, browsing behavior, and demographics, boosting conversions and driving sales growth.

Self-Service BI solution for E-commerce with Mitzu.io
Self-Service BI solution for Transactional Businesses with Mitzu.io
BUSINESS USE CASE

Transactional business

Segmenting users by transaction data helps personalize communication, improve service, and offer targeted rewards, optimizing the customer journey and streamlining transactions.

Warehouse-native product analytics

Mitzu.io automatically generates SQL queries

SQL-based segmentation

Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application. Mitzu's SQL generation engine creates optimal queries based on your application inputs. This way, you can be sure that you always see the most up-to-date data while we can keep your cost low.

Missing a feature or metric?

You are welcome to contribute your feature requests to our roadmap. We also appreciate your feedback.

How to get started?

Collect data

Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.

Setup Mitzu

Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.

Start making better decisions faster

Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.

Check out our videos about segmentation

Intro to Mitzu and basic segmentation

In this introduction video, we cover the basic user segmentation with Mitzu. We are showcasing how to select events, how to filter on properties, and how to do break-downs.

Segmentation Advanced - part

In this second introduction video, we dive deeper into advanced user segmentation. We will cover how to perform complex calculations within the segmentation feature.

Segmentation Advanced - part 2

This third introduction video will explore the possibilities for creating custom combined events. We will also cover how to filter for the first or last event performed by any user.