Mitzu & Looker Studio

Get deeper insights with Mitzu’s warehouse-native analytics and advanced product analytics, paired with Looker Studio’s powerful data modeling and automated reporting for a complete BI solution.

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Mitzu.io and LookerStudio

Top 3 main challenges with traditional BI companies

Limited data access and centralized control

Traditional BI’s reliance on data teams creates bottlenecks, slowing decision-making and limiting business agility.

Steep learning curve and technical skill requirements

Complex tools limit access to data analysts, excluding product, marketing, and sales teams, hindering full data use and a data-driven culture.

Longer time to insights

Insight generation is slow due to data retrieval, reporting, and approvals, causing decisions based on outdated information.

Self-service BI gives direct access to non-technical users

Say goodbye to traditional BI tools with Mitzu’s warehouse-native self-service BI solution.

Enables direct data access for non-technical team members

Quick access and data analysis, accelerating decision-making processes

Lower initial costs

Why is self-service BI a better option for companies?

Help sales, product, and marketing teams with data access

Self-service BI enables non-technical team members to explore and analyze data directly, reducing reliance on the data team, which helps accelerate decision-making processes.

Faster insights

It helps to access and analyze data, accelerating decision-making processes by performing on-the-fly data exploration and creating custom reports to address immediate business questions.

Flexibility and scalability

It is easier to deploy across various platforms and devices, so business users can quickly adjust their analyses as business requirements evolve.

Mitzu.io & Looker Studio

How can Mitzu.io and Looker be combined to optimize your tech stack?

Warehouse Integration
Direct connection to the data warehouse
Requires ETL tools for warehouse connection
No-code Interface
Easy-to-use interface with no coding required
Advanced features require technical expertise
Automatic SQL Query Generation
Automatically generates SQL queries)
Relies on manual query building for advanced needs
Advanced Analytics (User Journey, Funnels)
In-depth analytics for user behavior
Lacks advanced analytics for user behavior
Revenue Analytics (MRR Tracking)
Tracks monthly recurring revenue
Does not offer specialized revenue analytics
Customizable dashboards
Limited dashboard flexibility
Highly customizable, sleek dashboards
Collaboration features
Basic collaboration tools
Seamless integration with Google Workspace for collaboration
Visualization variety
Limited chart and visualization options
Extensive visualization library
Data Source Support
Integrates seamlessly with data warehouses
Supports multiple data sources, including Google services
Automated Reporting
Manual report creation
Automated report scheduling and distribution
Pricing Structure
Seat-based pricing for flexibility and scalability
Free, but later requires higher upfront investment

How to get started?

Collect data

Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.

Setup Mitzu

Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.

Start making better decisions faster

Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.